As promised, I want to continue the story surrounding The Write Way.
I can’t remember exactly what inspired the idea. I believe it came to me while I was delivering the mail. Perhaps, someone told me that a gift was sent and it was never acknowledged, as no response ever arrived. Or, maybe an email came in place of a thank you note. Picture that light bulb moment! Next, I wrote to Margaret Shepherd to gather her thoughts about this letter service idea.
Margaret was quite enthusiastic and steered me towards brides. They are notorious for not sending out their wedding thank yous. Other directions to consider would be, thank you notes for showers, parties, bar mitzvahs, condolence responses, and assistance for seniors who might have trouble handwriting. Talks at libraries would offer an opportunity to introduce myself to the community..
In other words, there ARE many avenues with clients thirsty for this service.
As a small business venture, I needed to determine whether I would go for a LLC or be a sole proprietor. I chose the later, as this is a solitary venture. Next, a friend suggested the name: The Write Way. That website domain name had already been taken. So, my accountant said I can use “Writealetter” for the business and the trade name, and use “The Write Way” for the service. I notified the IRS to get a tax id#, registered the trade name with the town hall, and opened a business checking account. Deciding how much I will charge for my services will be discussed later.
I have the benefit of working with 3 SCORE mentors. SCORE is a national organization made up of retired professionals who volunteer their expertise to help new small businesses get started. SCORE is absolutely free. I feel so fortunate to have their steering. They really want me to succeed.
As far as publicity goes, I have a business card which summarizes my purpose: “Writing timely notes for very busy people.” My mentors told me not to spend any more money until I begin to make money. So, I’m being frugal.
At present, I am listing business contacts to approach with calls and emails- wedding and event planners, and funeral homes, for starters. I have written several sample notes to show my handwriting. And, I recently volunteered for a local political campaign, just to get busy.
So, now’s the time to begin calling, emailing, and knocking on doors to market The Write Way.